How to use Instagram Swipe-Up

Oct 15th '18

Having access to the ‘Swipe-Up’ feature in Instagram Stories can be a a fantastic marketing tool when it comes to driving traffic and sales to your website or blog.


This feature is currently only available to Instagram business accounts with over 10K followers or verified accounts.


The ‘Swipe-Up’ feature is perfect for businesses and influencers looking to share new content or products for their followers to easily have access to!


Here’s how to use the ‘Swipe-Up’ feature in Instagram Stories:


How to Add a ‘Swipe-Up’ Link to Your Instagram Story


  • Go to your main Instagram feed, and tap the camera icon in the top left corner to create an Instagram Story.
  • Create your Instagram Story by taking a photo, Boomerang, or video. You can also swipe up to access your library of previously captured content.
  • Tap on the chain link icon and enter your URL. (Remember, you can only add links if you’re a verified user or an Instagram business account with over 10K followers) *Planoly Tip: Any user can add an IGTV video link to an Instagram Story image.
  • Always add a call to action on your Instagram Story with links, so that your followers will know to swipe-up!


The ‘Swipe-Up’ feature has been an extremely popular tool for Instagram users – we personally use it daily to share new blog posts, features, events, and more! You may have also heard about Instagram’s new ‘Shoppable Stickers’ feature, which offers a new way for brands and businesses to tag products and content. Learn more about that feature here.


Read our tips on How to Use Instagram’s Nametag Feature


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