Discover the best times to post on Social Media


INSIGHT
Published
Jul 16th '20
Share
Facebook

Managing your business’s social media accounts can be tricky: from tweaking tweet lengths, to mastering Facebook tone, to using the right hashtags at the right times and understanding the best times to post on social media.

 

But what you need to know is that there’s a science to getting it right – if you follow certain parameters, you’re almost guaranteed to get the results you are working towards. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.

 

We share some best practices here on the best times we feel to post on social media:

 

Facebook

 

Best times to post on Facebook

 

  • Best times: Wednesday, 11 a.m. and 1–2 p.m.
  • Best day: Wednesday
  • Worst day: Sunday
Best times to post on Facebook for consumer goods

 

  • Best times: Wednesday at 1 p.m. and Friday at 11 a.m.
  • Best days: Wednesday and Friday
  • Worst day: Sunday
Best times to post on Facebook for media

 

  • Best times: Tuesday, Wednesday and Thursday at 5 p.m., Friday from 8–9 a.m.
  • Best day: Wednesday
  • Worst day: Sunday
Best times to post on Facebook for education

 

  • Best times: Wednesday at 9 a.m. and Saturday at 5 p.m.
  • Best day: Wednesday
  • Worst day: Sunday
Best times to post on Facebook for nonprofits

 

  • Best times: Wednesday and Friday at 8–9 a.m.
  • Best day: Wednesday
  • Worst day: Saturday and Sunday
Best times to post on Facebook for tech

 

  • Best time: Wednesday from 9 a.m.–noon
  • Best day: Wednesday
  • Worst day: Sunday
Best times to post on Facebook for healthcare

 

  • Best times: Wednesday from 10 a.m.–noon
  • Best day: Wednesday
  • Worst days: Saturday and Sunday
Best times to post on Facebook for finance

 

  • Best time: Wednesday at noon
  • Best day: Wednesday
  • Worst days: Saturday and Sunday
Best times to post on Facebook for recreation

 

  • Best times: Tuesday at 2 p.m., Wednesday at 1 p.m. and Friday at 11 a.m.
  • Best day: Wednesday
  • Worst day: Sunday

 

Instagram

 

Best times to post on Instagram

 

  • Best times: Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m.
  • Best day: Wednesday
  • Worst day: Sunday
Best times to post on Instagram for consumer goods

 

  • Best times: Wednesday at 3 p.m.
  • Best day: Wednesday
  • Worst day: Sunday
Best times to post on Instagram for media

 

  • Best times: Friday at 9 a.m.
  • Best day: Friday
  • Worst days: Saturday and Sunday
Best times to post on Instagram for education

 

  • Best time: Friday at 10 a.m.
  • Best day: Friday
  • Worst day: Sunday
Best times to post on Instagram for nonprofit

 

  • Best times: Tuesday from 1–3 p.m. and Wednesday at 2 p.m.
  • Best day: Wednesday
  • Worst day: Sunday
Best times to post on Instagram for tech

 

  • Best times: Wednesday at 6 a.m. and 9–10 a.m., and Friday from 7–10 a.m.
  • Best day: Wednesday
  • Worst day: Sunday
Best times to post on Instagram for healthcare

 

  • Best times: Tuesday at 8 a.m.
  • Best day: Tuesday
  • Worst days: Saturday and Sunday
Best times to post on Instagram for finance

 

  • Best times: Friday at 11 a.m.
  • Best day: Wednesday
  • Worst day: Thursday
Best times to post on Instagram for recreation

 

  • Best times: Wednesday and Thursday at 1 p.m.
  • Best day: Wednesday
  • Worst day: Sunday

Twitter

 

Best times to post on Twitter

 

  • Best times: Wednesday and Friday at 9 a.m.
  • Best days: Wednesday and Friday
  • Worst day: Saturday
Best times to post on Twitter for consumer goods

 

  • Best times: Sunday at 11 a.m.
  • Best day: Sunday
  • Worst day: Monday 
Best times to post on Twitter for media

 

  • Best times: Wednesday at 9 a.m. and Thursday at 9 a.m. and 8 p.m.
  • Best day: Thursday and Friday
  • Worst day: Saturday
Best times to post on Twitter for education

 

  • Best times: Saturday, 5–6 p.m.
  • Best day: Saturday
  • Worst day: Sunday
Best times to post on Twitter for nonprofit

 

  • Best times: Wednesday at 7 a.m.
  • Best day: Wednesday
  • Worst day: Saturday
Best times to post on Twitter for tech

 

  • Best times: Tuesday at 9 a.m.
  • Best days: Tuesday and Wednesday
  • Worst day: Sunday
Best times to post on Twitter for healthcare

 

  • Best times: Wednesday from 8 a.m.–2 p.m.
  • Best day: Wednesday
  • Worst day: Sunday
Best times to post on Twitter for finance

 

  • Best times: Tuesday from 1–5 a.m. and Sunday at 2 p.m. 
  • Best day: Tuesday
  • Worst day: Saturday
Best times to post on Twitter for recreation

 

  • Best times: Friday at 9 a.m.
  • Best day: Friday
  • Worst day: Saturday and Sunday

LinkedIn

 

Best times to post on LinkedIn

 

Current best times for LinkedIn:

 

  • Wednesday at 3 p.m,
  • Thursday at 9–10 a.m.
  • Friday from 11 a.m. till noon.

 

  • Best day: Wednesday and Thursday
  • Worst day: Sunday

 

Previous data for best times to post on LinkedIn in 2020:

 

  • Wednesday from 8–10 a.m. and noon
  • Thursday at 9 a.m. and 1–2 p.m.
  • Friday at 9 a.m.

 

  • Best day: Wednesday and Thursday
  • Worst day: Sunday

 

Consider Your Niche

We always say that your niche should be your first consideration when deciding what your ideal posting times and dates are. This is true for any social media channel. You want to appeal to your audience when they’re most likely to be browsing the platform.

 

Although 9 a.m. to 11 a.m. might be the best time, in general, to post, it might not be the best for your particular niche.

 

So, yes, it’s good to know when to post, but it’s better to know when your audience will see your posts the most. You can get an idea of when your target audience is online.

 

There’s no doubt that being armed with the top times to post across social networks and industries helps marketers have a better pulse on audience behaviour, but as social continues to expand, push innovation and introduce new opportunities to create different types of content and reach unexpected audiences – it’s important to understand how to find your own best times to post.

 

How can we help?

At LS Consultancy, we offer a complete solution with a range of cost effective, regulatory compliance and marketing products and solutions including Social Media that are uniquely suited to supporting firms.

 

Explore our full range today.

 

Contact us

 

FOLLOW US

Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.

 

Facebook  Instagram  LinkedIn  Twitter

 

Subscribe to our newsletter