We’ll help develop a social strategy with you based upon your end goals.
Social Media Engagement
Social media’s ability to give companies direct and nearly immediate access to their audience makes it a useful tool for generating new business, attracting talent, offering incentives and staying connected with customers.
At the same time, such instant access combined with unmonitored social media use and the ever-present chance of errors exposes companies to significant risk.
Social Media Support⬑ Return to Expertise page
You may already have in-house marketing teams who just require guidance, extra training or you may need us to help build your social presence from scratch. We’ll help find the best approach.
Using Social Media
Social media platforms make up some of the most popular sites on the internet. With a huge array of different social media sites and audiences numbering in the billions, it would be a mistake for any business to ignore social media.
Social Media Strategy
Once you get in touch with us, our first step is to analyse your business, target audience, and the resources you have to maintain your social media presence. Our team creates a bespoke social media strategy based on this information to ensure that you are reaching the right people, at the right time, without spreading overextending your resources or maintaining an unsustainable presence.
If you already have profiles on one or more platforms, we will analyse your engagement and content shares to help you make the most of your profiles, increase interaction, and gain more traffic/conversions from these sites.
Social media closely ties into your content strategy – without good content and information, you will not be able to post anything substantial or provide value for your followers. That’s why our approach to social media will help you represent your brand personality.
Maintaining an Online Presence
Depending on your business’ internal resources, we may help you schedule updates, create policies, and set up profiles, or we can run your social media presence for you. Just let us know what you think you can manage, and we will work closely with your team to maintain your social media presence.
A solid social media policy helps you to maintain a consistent presence and avoid those gaffes that we hear about far too often. Our bespoke strategies always make sure that you are not expected to update too frequently and that you are putting your resources into the right place.
If you do have the in-house resources to maintain your profiles but don’t have the expertise, we can help. Our experts will put together personal guides and can train your staff on a one-off or regular basis.
At LS Consultancy, we also provide a cost-effective and timely copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.