An Securities and Exchange Commission (SEC) email campaign is going viral and creating a buzz among RIAs – changes to the marketing rule are coming and they cannot be ignored. The increased use of digital channels for customer acquisition, including social media and web platforms, is redefining what constitutes an advertisement.
Investment management firms looking to drive new client growth with testimonials, endorsements, third-party ratings, and influencers should not miss Smarsh webinar, Compliant Advertising: The Marketing Rule & “Finfluencers.” Compliance experts will discuss the new requirements and what you can do now to make updates to your advertising strategy and be ready for the SEC.
During this webinar, experts will do a deep dive into:
- Definitions and Prohibitions: The 7 prohibited advertising practices and new definitions for advertisements
- Recommendations: How endorsements, testimonials and third-party ratings have to be reevaluated, along with policy updates
- Snackable Content: The regulatory response to the explosion of social media and finfluencer content that risk misleading young investors
- Sweeps: Who is most at risk for an SEC sweep examination
Aug 24 2022, 6:00pm BST | Duration: 60 mins
Reserve your place, here.
Source: Smarsh
About Smarsh
Smarsh® is the recognized global leader in electronic communications archiving solutions for regulated organizations. Smarsh provides innovative capture, archiving, e-discovery, and supervision solutions across the industry’s widest breadth of communication channels.
Scalable for organizations of all sizes, the Smarsh platform provides customers with compliance built on confidence. It enables them to strategically future-proof as new communication channels are adopted, and to realize more insight and value from the data in their archive. Customers strengthen their compliance and e-discovery initiatives and benefit from the productive use of email, social media, mobile/text messaging, instant messaging and collaboration, web, and voice channels.
Smarsh serves a global client base that spans the top banks in North America and Europe, along with leading brokerage firms, insurers, and registered investment advisors. Smarsh also enables state and local government agencies to meet their public records and e-discovery requirements. For more information, visit www.smarsh.com.
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