New Good Practice Guide for Discounts & Offers

Feb 28th '23

The ICS has designed a new Good Practice Guide for the responsible communication of offers and discounts. During sales and offer periods, both consumer interest and competition in the market intensify and it is even more important to observe the correct way of communication, which consolidates public confidence in brands and avoids disputes between companies.


This new Guide specifies the provisions of the Greek Code of Advertising – Communication (EKD-E) and recommends ways of their proper implementation, targeted at sensitive points of communication of discounts and offers, such as the price statement, the reference to a discount percentage, the promise of benefit / profit, the availability of products, etc.


See the new Guide in the menu “Code”, where it is posted along with the other Guides of Good Practice of the SEE, for Digital Marketing, for the Documentation of Claims and for Rolling and Fixed Titles, here.


Source: Communication Control Board (SEE)


About SEE

The Communication Control Board (SEE) is the body that controls advertisements and ensures that the rules of ethics of the Greek Code of Advertising – Communication (EKD-E) are observed. It is an independent, non-profit civil company created in 2003 in the context of the self-regulation of the advertising market, by advertisers, advertising companies and the media, while its operation is provided for by Law 2863/2000. EES procedures shall meet the criteria of transparency, reliability and consistency, in line with European good practice conditions.


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