Conference ethics in influencer marketing present and perspectives


INSIGHT
Published
Apr 12th '24
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Dear Members,

 

The  RAC [Romanian Advertising Council] Secretariat invites you to the Ethics in Influencer Marketing Conference that will take place at the Novotel Hotel on May 15.

 

The event will be moderated by Dana Dobrescu – Mondelez and Gerald Filip – PRISA , members of the RAC Board of Directors.

 

They will also have interventions from the RAC Steering Committee: Oana Cociasu – Mullen Lowe –  President  and  Laurentiu Gheorghiu – PROTV, Vice President.

 

Until then, we present the panel of international speakers who will intervene on this occasion.

 

  • Lucas Boudet, Director General of EASA, will present the EASA Discloseme project  .
  • Catalina GoantaHUMANADS , Professor University of Utrecht – will  analyze the behavior of influencers in the EU    
  • Scott Guthrie, Managing Director of  Influencer Marketing Trade Body UK – supports the commercial benefits of responsible influencer marketing
  • Mohamad Mansouri, Deputy Director of ARPP France – will share his experience with  the Certificate for responsible influence, an essential educational tool for content creators

 

I have also prepared for you a discussion panel applied to the situation in Romania in which the authorities, advertising and talent agencies, influencers will intervene.

 

We look forward to seeing you with us on May 15, save the date.

 

Registrations are open at office@rac.ro

 

The main sponsor of the event is Procter&Gamble

Partners: Mondelez, PRISA, PEPSI, HUMANADS 

 

Source & image: RAC

 

About the RAC

The Romanian Advertising Council (RAC)  represents the only advertising self-regulatory body, established with the aim of promoting ethical, legal, decent and honest advertising in Romania. Founded in 1999 according to the model of the European organization European Advertising Standards Alliance (EASA), RAC today represents over 90% of the national advertising market, its principles being supported by companies from the private sector, advertising agencies, broadcasters or important professional associations. Learn more, here.

 

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