For over thirty years, the Portman Group has undertaken to encourage responsible drinking habits among consumers, while fostering a balanced understanding of alcohol-related issues and promoting targeted interventions to support and reduce the minority of drinkers who misuse alcohol.
They aim to consistently challenge the industry to deliver higher standards of best practice and fulfil the essential self-regulatory role of ensuring the responsible marketing and promotion of alcoholic products to UK consumers under their Codes of Practice.
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Source: Portman Group
Related: Portman Group updates alcohol labelling guidelines
Source: Portman Group
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