Review of advertising rules – Update

Sep 19th '23

Following a period of consultation, Office of Communications (Ofcom) has decided not to remove the stricter TV advertising rules that apply only to commercially-funded public service broadcasters at this time.


All UK broadcasters are subject to restrictions on the quantity and scheduling of advertising on their channels. But the commercial public service broadcasting (PSB) channels – ITV, STV, Channel 4, S4C and Channel 5 – are subject to tighter advertising restrictions than non-PSB commercial channels, such as ITV2, 5USA and Pick.


While Ofcom remain of the view that there may be merit in harmonising TV advertising rules by relaxing the additional restrictions on PSBs, they’ve decided to retain the status quo for the time being.


In reaching this decision, Ofcom recognised that the potential benefits to audiences, public service broadcasters and the wider market are uncertain. They also took into account that proceeding would mean that viewers would be likely to see increased advertising in “peak” evening hours which contain news. This in turn could lead to a reduction in news minutes, which risks diminishing a particularly important genre of PSB content with high societal value.


Instead, we consider it appropriate to consider the impact of changes to TV advertising rules on viewers in the broader context of other changes to the PSB system in the coming years – including the implementation of the Media Bill.


More detail of the decision is available.


Determining the financial terms of the Channel 3 and Channel 5 licences

Ofcom is also publishing their statement on the methodology for determining the financial terms for the next licence period for the Channel 3 and Channel 5 licences. This follows a consultation earlier this year.


Source: Ofcom


About us

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to help mitigate risk.


We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.


Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.


Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.


Explore our full range today.


Contact us


Call Us Today on 020 8087 2377 or send us an email.



Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.


Facebook | Instagram | LinkedIn | X (formally Twitter) | YouTube


Contact us