It’s a new year, and the perfect time to take stock of current and developing technologies, to consider how they might affect our everyday lives and wider society for the year ahead and beyond.
Office of Communications (Ofcom) asked their Chief Technology Officer, Sachin Jogia, to outline the big tech developments that he thinks will be making an impact in 2023 – here’s what he told them.
- At home – cutting costs and keeping us entertained
With households looking for ways to save on bills, we anticipate growth in the use of energy-saving apps integrated with smart home technology. Smart thermostats are already in use, but apps that use Machine Learning could determine, for example, the optimum way of heating your home while saving you money. Added to this, high-capacity batteries will become more common, storing energy generated around the home (such as by solar panels or a wind turbine) and redistributing it when needed to reduce energy costs.
And on the entertainment front, more TV is set to move online. The adoption of opportunistic multicast for internet protocol (IP) television could make watching online more environmentally friendly and lead us further away from traditional television. Further innovation in content delivery apps like ITVX increases the number of ways we can access content and bring greater variety to how on-demand content is delivered.
Meanwhile, sports fans could see object-based media crossing over with on-board sensors for major sporting events. Some long-distance athletes are already tracked constantly during races and this data can be fed back to audiences through on-screen overlays. Football players have trackers which could support broadcasters looking for the ideal camera angles and provide personalised shots for an enhanced user experience, including the ability to focus on one player.
- Synthetic media will continue to develop
Last year we saw an explosion in the production of synthetic media tools such as: ChatGPT, a text generator; Dall-E, an image generator; Lensa, an AI portrait generator; MidJourney, a text-to-image generator, and Meta’s make-a-video; a text-to-video generator. In 2023 we anticipate synthetic media will continue to grab headlines – we might even see a book or film entirely generated by AI. No-code AI, which allows users with little technical ability to simply drag and drop their AI creations will help to drive uptake and make the technology more accessible to a wider user base.
However – a word of warning regarding synthetic media. Its continued development means it is increasingly easy for anyone – even without technical skills – to create synthetic content that is becoming difficult to identify as different from ‘real’ content. This calls for additional research and awareness of what has, and hasn’t, been created using these synthetic means.
- New wireless networks keeping us connected
There’ll be further developments in wireless connectivity, with Wi-Fi 6 and 6e continuing to gain traction in 2023. These will provide consumers with high-speed networks as well as catering for agile businesses. This year we’ll also start to see the first Wi-Fi 7 products unveiled to the public. Wi-Fi 7 boasts super-wide bandwidths that could aid in the development of some exciting in-home health monitoring applications.
Improved fibre and wireless networks could also lead to advances in self-driving vehicles. And this year Apple’s satellite SOS function will also go live for European iPhone 14 users. This function allows users to make emergency phone calls in remote regions – we anticipate many more device manufacturers will pursue this technology in the next year. Great news for adventure seekers.
- All eyes on virtual online worlds
There’ll be lots more focus on the Metaverse this year, it will be interesting to see what Meta has to offer in this space, as we wait to see whether the hype matches aspiration and the amounts of research funds being invested. Will the investment continue in 2023? And will this technology bring benefits for businesses – as well as consumers?
Also look out for growth in digital personas and digital twins, which act as a bridge between the physical and virtual worlds, while in the ‘real’ world, we could see more robotic interaction and the development of robotic aids and humanoid assistants.
2023 will also be a big year for extended reality (virtual, mixed, and augmented) hardware with major companies like Sony, Meta, and Apple all likely releasing their latest headsets this year.
Source: Ofcom
About us
LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.
We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.
Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.
Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.
Need A Regulatory Marketing Compliance Consultant? A Bit More About Us
Why Not Download our FREE Brochures! Click here.
Call Us Today on 020 8087 2377 or send us an email.
We welcome individual bloggers / Professional Writers / Freelancers to submit high quality contents. Find out more…
You can see our Google reviews here.
FOLLOW US
Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.
Facebook Instagram LinkedIn Twitter YouTube
Contact us