Spotlight on: Easter and Anzac Day advertising

Apr 11th '22

Easter weekend and Anzac Day are fast approaching. If you’re looking at advertising around this period, it’s important to follow the key points outlined below.


  • Advertising hours

For radio and TV advertising, the Broadcasting Act 1989 outlines when advertising programmes can take place. There are restrictions for advertising over the Easter weekend. No advertising is allowed on Good Friday and Easter Sunday.


The Act also restricts advertising on television on Anzac Day. No advertising is allowed between 6am and Noon.


Please note, if you access television or radio programmes through digital platforms, the restrictions do not apply.


  • Use of wording

There are restrictions around the use of the word ‘Anzac’ in trade or business, along with any other word that closely resembles the word ‘Anzac,’ which would likely deceive or mislead someone.


The Ministry for Culture and Heritage administers Section 17 of the Flags, Emblems and Names Protection Act 1981 and they have produced a helpful guide for using the word ‘Anzac.’


Most applications to use the word ‘Anzac’ in trade or business require the authority of the Minister for Arts, Culture and Heritage and the Governor-General.  The Ministry can provide guidance on whether a particular use is permitted.


For more information or advice please reach out to us via the AdHelp service.


Source: ASA


About the New Zealand ASA

The Advertising Standards Authority (ASA) is an organisation that investigates breaches of advertising standards in New Zealand. The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, the ASA apply the ASA Advertising Codes.


About us

At LS Consultancy, we provide a cost-effective and timely copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.


We are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to help mitigate risk.


Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.


Explore our full range today.


Contact us



Why Not Download our FREE Brochures! Click here.


Call Us Today on 020 8087 2377 or send us an email.


You can see our Google reviews here.


We’re looking for guest writers with business know-how and experience to create outstanding articles to feature on our website. Sound like you? Then find out more…