Financial Advertising Code effective for new ads in March


INSIGHT
Published
Feb 18th '22
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The recently updated Financial Advertising Code comes into effect for new financial ads on 1 March.

 

The new Code replaces the Code for Financial Advertising and was updated last year following a routine review. It becomes effective from 1 March 2022 for new financial advertising, and 1 June 2022 for all financial advertising.

 

The new Code takes into account legislative changes affecting financial advertising. A key part of the updated Code is the definition of financial advertising, which is now clearer and in more detail for industry and consumers to understand.

 

 

Source: New Zealand Advertising Standards Authority (NZ ASA)

 

About the New Zealand ASA

The Advertising Standards Authority (ASA) is an organisation that investigates breaches of advertising standards in New Zealand. The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, the ASA apply the ASA Advertising Codes.

 

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