The New Zealand Financial Advertising Code comes into effect for all financial ads on 1 June.

The new Code replaces the Code for Financial Advertising and was updated last year following a routine review. It became effective from 1 March 2022 for new financial advertising, and will become effective from 1 June 2022 for all financial advertising.

The new Code takes into account legislative changes affecting financial advertising. A key part of the updated Code is the definition of financial advertising, which is now clearer and in more detail for industry and consumers to understand.

• Download a PDF of the Financial Advertising Code.
• Download a PDF of the Report on the review of the Code for Financial Advertising and the draft Financial Advertising Code.

Source: New Zealand Advertising Standards Authority (ASA)

About the New Zealand ASA

The Advertising Standards Authority (ASA) is an organisation that investigates breaches of advertising standards in New Zealand. The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, the ASA apply the ASA Advertising Codes.

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