ASA releases new industry resources


INSIGHT
Published
Mar 20th '23
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The New Zealand Advertising Standards Authority (ASA) has released two new suites of resources to support industry when navigating the Advertising Standards Codes and ASA Complaints Process.

 

A suite of seven Get It Right The First Time infographics run through common advertising mistakes across high-risk topics, and include the ASA’s top tips for how to avoid a Code breach in these areas.

 

The Short & Sweet video series are bite-sized explainers covering topics such as the role of the ASA, advertising identification, and an overview of each of the Advertising Codes.

 

These resources are now available to view on the ASA website.

 

 

Source: ASA

 

About the New Zealand ASA

The Advertising Standards Authority (ASA) is an organisation that investigates breaches of advertising standards in New Zealand. The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, the ASA apply the ASA Advertising Codes.

 

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