NZ ASA announces further consultation on draft Children’s Advertising Code and draft Food and Beverage Advertising Code

Apr 3rd '23

The New Zealand Advertising Standards Authority (ASA) has released its draft Children’s Advertising Code and draft Food and Beverage Advertising Code for consultation.


These draft Codes have been developed by the ASA Codes Committee following a review of the submissions received in the initial consultation on the Children and Young People’s Advertising Code. The submissions provided valuable feedback on key issues and as a result, two separate draft Codes have been released for consultation.


The Children’s Advertising Code will replace the Children and Young People’s Advertising Code and will apply to all advertising targeted to Children aged under 16 years.


The new Food and Beverage Advertising Code will apply to all food and beverage advertising including advertising to Children and includes a restriction preventing targeting Children under 16 years with occasional food or beverage advertisements.


ASA Chief Executive, Hilary Souter, said “The development of a food and beverage code means all rules relating to food and beverage advertising can be grouped together in a specialist code and recognises the breadth of this advertising category.


The Children’s Advertising Code sets standards for advertising to children under the age of 16. The Food and Beverage Advertising Code outlines principles and guidelines for this category and includes the requirement for a high standard of social responsibility when advertising to all those over the age of 16 years.”


The ASA Codes Committee invites consumers, public health, the media and advertising industries, and other organisations and individuals to engage with this second consultation and provide their feedback on all aspects of the two draft Codes.


The consultation period runs from 3 April to 1 May 2023. Submitters are invited to review the consultation document and provide their feedback. The Codes Committee will use these submissions to inform their development of the final Codes, for release later in 2023.


To assist with submissions:


For any questions about the consultation contact us at


Source: ASA


About the New Zealand ASA

The Advertising Standards Authority (ASA) is an organisation that investigates breaches of advertising standards in New Zealand. The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, the ASA apply the ASA Advertising Codes.


About us

At LS Consultancy, we provide a cost-effective and timely copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.


We are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to help mitigate risk.


Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.


Explore our full range today.


Contact us



Why Not Download our FREE Brochures! Click here.


Call Us Today on 020 8087 2377 or send us an email.


You can see our Google reviews here.


We’re looking for guest writers with business know-how and experience to create outstanding articles to feature on our website. Sound like you? Then find out more…


Contact us