A note on COVID-19 advocacy ads

Feb 18th '22

There is rightly a high level of public interest about misinformation, and as an organisation the New Zealand Advertising Standards Authority (ASA)  understands the important role they play in supporting the right to freedom of expression along with balancing the public health implications of a global pandemic and the impact of misinformation.


In its recent decisions, the Complaints Board acknowledged the New Zealand Bill of Rights Act 1990 protection of freedom of expression but said the broad public health implications of the COVID-19 global pandemic at a population level provided a counterweight to the usual liberal assessment of advocacy advertising with regard to social responsibility and truthful presentation.


Source: NZ ASA


About the New Zealand ASA

The Advertising Standards Authority (ASA) is an organisation that investigates breaches of advertising standards in New Zealand. The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, the ASA apply the ASA Advertising Codes.


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