This weeks rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).
Rulings for : 05 April 2017
Claims on www.chrisandleonbuyhouses.co.uk, seen on 10 September 2016, stated “Need To Sell Your House Fast? Negative equity? … Unlike other companies, we can pay up to 100% market value for your house! … Sell Your House For Cash … Up to 100% of market value … Houses bought for cash … Enter Your Inform…
- Beachwood Properties Ltd t/a Property Purchased Fast – Not Upheld
A circular for Property Purchased Fast was received on 21 October 2016. One side showed the company name and logo “Property Purchased Fast”. Text stated “Sorry we missed you”. Underneath was a reference number which appeared to be handwritten, then the text “Could you please contact us – Can…
- Beiersdorf UK Ltd – Not Upheld
A TV ad and video ad on the Nivea UK YouTube channel, seen in April 2016, promoted Nivea Protect & Care antiperspirant:
- The TV ad featured a voice-over that stated, “On one side you want strong deodorant protection that lasts all day long. On the other side, you want that soft skin feel. Now y…
- Kaspersky Lab UK Ltd – Upheld
A TV ad for an internet security product, seen in December 2016, featured a young woman taking selfies with her mobile phone as she unbuttoned her shirt, revealing she was wearing nothing underneath. She said, “I want to show myself. But only to my boyfriend”. The next scene featured a man and woman in bed…
- Machine Zone Inc – Upheld
An ad on the advertiser’s YouTube channel, seen in December 2016, for the mobile game app Mobile Strike, featured two women wearing bikinis and sitting on sun-loungers. They were playing the game on their phones. In another scene, shot in slow motion, a third woman, who was wearing a swimsuit, was seen walking d…
- Mutant Box Interactive Ltd – Upheld
A banner ad on YouTube and two paid-for Facebook posts, for the computer game Liberators, which were seen on 5 January 2017. Ad (a) showed an image of a sniper aiming at a target. Text at the top stated “LIBERATORS”. Ad (b) showed an image of a tank on a battlefield with on-screen text which stated &ldqu…
An Instagram post by the makeup blogger Sheikbeauty, seen on 7 December 2016, promoted tea. Text stated “@flattummytea 20% off guys!!!! If you’ve been following me you’ll know i used this and I genuinely feel less bloated and a flatter tummy … oh yessss”.
- Thunder Bolt Lighter – Upheld
A website for Thunder Bolt Lighter, www.thunderboltlighter.co.uk, seen in January 2017 included text which stated “12 Years Of Plasma Beam Research” and “Dr Markus Wilkens” overlaid on an image of a man wearing glasses and a lab coat in a laboratory. Text on the FAQ page stated “BUTANE FREE …
Two sales promotion price labels, seen in store on 20 April 2016, and a website www.unitedcarpetsandbeds.com, seen on 25 April 2016, for carpet retailer United Carpets:
- The product label for the “Satino Romantica” range contained text that stated “HALF PRICE SALE PLUS AN EXTRA 25% OFF Tod…
A Facebook post, for What’s On Bristol, seen 19 December 2017, stated “Lip Filler for those kisses under the mistletoe. Courtesy of our friends at British Cosmetic Clinic. All you have to do is Like, Comment … and Share this Competition … Get Liking and Sharing”.
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