New rules on use of data for marketing

Mar 28th '19

New rules on use of data for marketing: naming prizewinners and marketing to children.


During the Committee of Advertising Practice (CAP) consultation on the use of data for marketing (section 10 of the CAP Code), they identified two wider Code issues that required further consultation: the age at which consent to marketing can be given by children in the absence of consent from the holder of parental responsibility (which is, in part, affected by Article 8 of the GDPR and section 9 of the Data Protection Act 2018); and the lawful basis for publishing the personal data of prizewinners (which is affected by the bases for processing personal data set out in Article 6 of the GDPR).


CAP carried out a four-week consultation on changes to rule 10.15 (on marketing to children) and rule 8.28.5 (on naming prizewinners), which has now been completed, and our introducing the new rules with immediate effect.


CAP’s regulatory statement announcing this decision, and containing the new rules, and their evaluation of consultation responses are now available.


Source: CAP


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