Although the majority act in good faith, there are a number of businesses and advertisers seeking to use the coronavirus pandemic to profit off people’s fears. That’s why the Advertising Standards Authority (ASA) are introducing a new quick and easy reporting form for consumers to help us take effective action against problematic coronavirus adverts.
The new form doesn’t require any personal details, and only asks for the bare minimum amount of information to help the advertising watchdog start assessing the ads that people report.
To raise awareness of and protect people from being hoodwinked by coronavirus related scams, the ASA recently published advice on how to stay safe and who you can report scams to.
But it’s vital that all potentially misleading or irresponsible ads are reported to us so that the public are kept as safe and well-informed as possible during these uncertain times.
The ASA have already proactively banned ads which are harmful, misleading, or irresponsibly suggest that so-called preventative products, such as facemasks, can protect you from coronavirus.
Now, because of the urgency needed in combatting similar ads, they are increasing measures to keep people safe by making it quicker and easier to report ads related to coronavirus or COVID-19. You can do this by filling out their new report form, which is specifically for coronavirus ads only.
All ads reported through this form will be prioritised by the ASA team of dedicated specialists.
They’ve created this new, quick report form because the ASA primary aim during the pandemic is to protect the public by continuing to take action against ads promoting ‘cures’ or ‘guaranteed protection’ from the virus.
While they’ll continue to proactively monitor coronavirus ads, the ASA encourage anyone who has seen a potentially harmful, misleading, or irresponsible ad themselves to report it using the new reporting form so that they can protect the public as effectively as possible.
By reporting these ads, you’ll enable the ASA to work quickly and efficiently to contact businesses, ensuring ads which break the rules are swiftly removed.
- Advice for consumers: coronavirus scam calls and texts
- FCA issues a number of updates for firms during coronavirus pandemic
At LS Consultancy, we provide a cost-effective and timely pre-publication advice to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.