FTC to crack down on companies that illegally surveil children learning online

NEWS
Published
May 20th '22
Share
Facebook

Agency issued policy statement warning that it is against the law to force parents and schools to surrender children’s privacy rights in order to access educational tools.

 

The Federal Trade Commission (FTC) has announced that it will crack down on education technology companies if they illegally surveil children when they go online to learn. In a new policy statement, the Commission made it clear that it is against the law for companies to force parents and schools to surrender their children’s privacy rights in order to do schoolwork online or attend class remotely. Under the Children’s Online Privacy Protection Act, companies cannot deny children access to educational technologies when their parents or school refuse to sign up for commercial surveillance.

 

Students must be able to do their schoolwork without surveillance by companies looking to harvest their data to pad their bottom line,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection. “Parents should not have to choose between their children’s privacy and their participation in the digital classroom. The FTC will be closely monitoring this market to ensure that parents are not being forced to surrender to surveillance for their kids’ technology to turn on.”

 

The policy statement underscores that, even as companies across the economy become more aggressive in harvesting and monetizing individuals’ data, ed tech providers cannot do the same:  Ed tech providers must comply fully with all provisions of the COPPA Rule. Today’s policy statement makes clear that the Commission will vigilantly enforce the law to ensure that companies covered under COPPA are complying with all of the rule’s provisions, including:

 

  • Prohibitions Against Mandatory Collection: Companies cannot require children to provide more information than is reasonably needed for participation in an activity.
  • Use Prohibitions: Ed tech providers that collect personal information from a child with the school’s authorization are prohibited from using the information for any other commercial purpose including marketing or advertising.
  • Retention Limitations: Ed tech providers are prohibited from retaining children’s personal information for longer than is necessary to fulfill the purpose for which it was collected and therefore cannot keep such data just because they might want to use it in the future.
  • Security Requirements: Ed tech providers must have procedures to maintain the confidentiality, security, and integrity of children’s personal information.

 

The policy statement notes that companies that fail to follow the COPPA Rule could face potential civil penalties and new requirements and limitations on their business practices aimed at stopping unlawful conduct.

 

The Commission voted 5-0 at an open meeting to adopt the policy statement. Chair Lina M. Khan as well as Commissioners Rebecca Kelly SlaughterChristine Wilson and Alvaro Bedoya issued statements on the matter.

 

Press release reference: FTC Announces Tentative Agenda for May 19 Open Commission Meeting

 

Source: FTC

 

About us

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.

 

We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

Explore our full range today.

 

Contact us

 

 

Why Not Download our FREE Brochures! Click here.

 

Call Us Today on 020 8087 2377 or send us an email.