Farm Safety Week 2019

Jul 12th '19

Farm Safety Week 2019 – Advertisers reminded of ASAI Code requirements when creating ads located in an agricultural setting.

To tie in with Farm Safety Week, which takes place from the 15th – 19th July, the Advertising Standards Authority for Ireland (ASAI), is reminding advertisers of their requirements when creating ads that are set in an agricultural setting.

The organisation, which is the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, is particularly keen to highlight what advertisers need to be aware of when featuring children in adverts that have an agricultural focus.

The ASAI’s Code of Standards for Advertising and Marketing Communications states that marketing communications should be prepared with a sense of responsibility to consumers and to society. It also says that marketing communications shouldn’t encourage or condone dangerous behaviour or unsafe practices as well as additional rules that are specific to children.

It requires advertisers to be mindful that children may imitate what they see in marketing communications, and given that, they should not be encouraged, whether directly or indirectly, to copy any practice that might be unsafe.

Orla Twomey, Chief Executive of the ASAI, says:

“While we are not a safety organisation, our Code contains rules related to safety. Advertisers have a special responsibility around the inclusion of children in marketing communications, including ads that take place in an agricultural setting. Advertisers should be aware of safe distances between children and machinery depicted in ads, as well as the appropriate safety around animals, and other various safety protocols. Essentially, advertisers should not show behaviour that if imitated, could result in a child being hurt.”

“As the independent self-regulatory body committed, in the public interest, to promoting the highest standards of marketing communications in Ireland, the ASAI aims to lead the way in ensuring all marketing communications are not only legal, decent, honest and truthful; but also safe.”

To find out more about Farm Safety Week 2019 please visit

Source: ASAI