On January 30, EASA’s (European Advertising Standards Alliance ) Director General Lucas Boudet and Policy and Public Affairs Officer, Alexandre Dérobert, joined the International Chamber of Commerce Global Marketing and Advertising Commission in London to discuss application and revisions of the ICC Marketing Code with regard to the use of AI in advertising.
To feed the conversation with additional insights, EASA invited keynote speakers showcasing how AI fuels creativity and powers self-regulation of advertising online. And as the EU elections are nearing, EASA provided insights into EU’s political and institutional developments, zooming on the EU initiatives to regulate green claims. This discussion was also an opportunity to highlight EASA’s continuous advocacy work, to raise awareness among politicians about the important role played by ad SR in the fight against greenwashing.
On January 12, EASA’s Alexandre Dérobert delivered an introductory presentation at Cosmetic Europe’s webinar about the draft Green Claims directive, sharing insights on how the upcoming regulatory framework could impact sectors such as cosmetics.
Source & images: EASA
Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.
Need A Regulatory Marketing Compliance Consultant? A Bit More About Us
Why Not Download our FREE Brochures! Click here.
Call Us Today on 020 8087 2377 or send us an email.
Connect with us via social media and drop us a message from there. We’d love to hear from you and discuss how we can help.