Surfside, an end-to-end marketing platform that turns first party customer data into personalised marketing for the cannabis industry, has raised $4 million (£2.9m) in Seed funding.
Casa Verde led the round and Karan Wadhera, the firm’s managing partner, will join Surfside’s board of directors.
Surfside launched at the beginning of 2019 to help cannabis brands and dispensaries reach customers by delivering advertisements across connected devices. The technology is the only purpose-built engine to enable privacy-safe data onboarding and management of customer first-party data, allowing advertisers to build audiences based on their existing customers, tap into Surfside’s customer graph of cannabis consumers, and tie all marketing back to in-store sales, online sales and other conversion metrics like store visitation.
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Source: Marketing Tech
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