ASA Weekly Rulings Published

Sep 9th '17

This weeks rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).

Rulings for: 6 September 2017

A video on the YouTube channel of “TheAccidentGuys”, seen in February 2017, promoted the website Text underneath the video stated, “BREAKING NEWS – HOLIDAY SICKNESS”. Further text stated, “Follow up report on Holiday Sickness joined by correspondent live from Spain”.

An offers page on, seen on 2 March 2017, contained a cashback promotion. The page stated “Love your kitchen. Love Samsung. Up to £300 cashback”. Smaller text stated “Valid from Feb 01.2017 to Apr 04.2017”. Below the text, an icon stated “SEE DETAILS”.

A website and paid-for Facebook post for a handheld shower head seen on 27 May 2017:

  1. Text on the website stated “Say goodbye to low water pressure with our newly design handheld shower head, with 250 water laser perforated outlet technology, increasing water pressure up to 200%”.
  2. The paid-for Facebook post featured the claim “Increase Your Shower Pressure By 200%”.

A website for Stratford Dermatherapy Clinic,, seen on 30 August 2016, promoted bio-identical hormone replacement therapy treatment. Text stated “… the Clinic uses bio-identical hormones to treat hormonal imbalances in men and women. Bio- identical hormones have the same molecular struct…

A website and a paid-for search ad for the website, seen on 19 May 2017:

  1. The website featured several images of planes with the Ethiopian Airlines logo on them. The top left-hand corner of the website included the text “Ethiopian” alongside green, yellow and red stripes, and six symbols. Directly below, text stated “THE NEW SPIRIT OF AFRICA”. Further text at the bottom of the web page stated “Our website should not be considered a representation of the airline. It is to provide options for flights and promote sales worldwide.”
  2. The paid-for search ad featured the claim “Book Ethiopian Airline –” above the URL


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Previous rulings: 30 August 2017