ASA Weekly Rulings Published

Nov 29th '17

This week’s rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).

Rulings for: 29 November 2017

A website for Chill WBC,, seen on 8 May 2017 featured a number of pages about the benefits of Cryotherapy:

a. A page titled “Pain Management” contained text which stated “A single whole body Cryotherapy session may reduce or eliminate pain from injury, inflammation, surgery or chronic conditions such as arthritis or fibromyalgia”. Further text under the sub-heading “Treatment of …” stated “Rheumatoid Arthritis, Osteoarthritis, Multiple Sclerosis, Chronic pain, Osteoporosis, Migraines…

b. A page titled “Health & Wellness” stated “Decreases Depression and Anxiety”.

c. A page titled “Sports Recovery” featured a sub-heading titled “Exercise Recovery”, text stated “As inflammation is lowered and pain gets decreased, the body is more able to promote muscle recovery and heal itself. You can get back to your workout right after a WBC session, unlike with an ice bath”.

A TV ad for Heinz Beanz, seen in May 2017, depicted a man arriving home to his family – a woman and young girl. The man was asked whether he was hungry and he responded, “I am darling, but diet is key” before taking a drink from the fridge and continuing “I’m on a new regime, Dean calls …

A prize draw run by the car dealership, Hendy, seen in August 2017 on their Facebook page, included text which stated “We’re giving one lucky individual the chance to win an All-New Ford Fiesta in our #BIGFiestaGiveaway!…Find out more…T&Cs apply”. The terms of the competition on their website included text whi…

A press ad for hearing aid company Hidden Hearing, seen on 1 July 2017, stated in a newspaper-style headline along the top of the ad “Hearing loss linked to dementia”. Text below stated “Shocking research in France has revealed that hearing loss is linked to dementia. A 25 year study has identified that as you age a…

A website and brochure for Klober Ltd, a roof ventilation and accessories company:

a. The website, seen on 21 February 2017 on a page titled “Profile-Line ® Twin Plain Tile Vent” included the text “Suits Forticrete Gemini profiled Interlocking tiles”.

b. The brochure, seen in February 2017, included a page titled “Profile-Line ® Tile Vent” which included the text “New Twin Plain Suitable for: … Forticrete Gemini” and specific installation information for some of the products.

A website for Logo Design Pros, seen on 30 July 2017, included on the home page “100% Money Back Guarantee”.

A website for Masters Barbering of Excellence, a barbering training course provider,, seen on 5 February 2017, featured headline text, “Looking to become a barber?… Check out our award winning fast track courses …” The drop-down menu headed “BARBERING COURSES” listed the following:…

A website for Maisons du Monde,, seen on 5 September 2017, included text on a product page titled “TERENCE Taupe-coloured cotton modular sofa bed left armrest” which stated “Ships within 5 weeks”.

A TV ad for Paddy Power, seen in August 2017, featured a jaded casino security guard singing to the tune of “Papa Loves Mambo” while watching through monitors the casino customers gambling. He then turned away from the monitors and was shown gambling on Paddy Power on his mobile phone as the song continued. The song…

A flyer for ScrewCaps UK, a manufacturer of fastener cover caps, was seen on 15 August 2017. The image featured a naked woman photographed from the back, with the shot slightly angled from below, wearing ski boots, gloves and skis, and carrying ski poles. Red text stating “COVER UP” partially obscured her bottom.

A product listing on for a Now TV box sold by Modern Gadgets, seen in July 2017, which stated “NOW TV Box with 6 Month Entertainment Pass by NOW TV Price £29.89 … 6 Entertainment Passes included. Enjoy 11 amazing channels not on Freeview”.

An ad for Deliveroo, seen in the local press in July 2017, stated “Who’s cooking for you tonight? Try something new. Get Very Italian Pizza, Thaikhun, Gourmet Burger Kitchen, Moshimo and The Chilli Pickle delivered to your door”. Further text stated “HOVE AND PORTSLADE GET THE FOOD YOU LOVE, DELIVERED. Deliveroo has…

A TV ad for the cinema release of the film The Snowman (2017) was broadcasted in September and October 2017. The ad showed a variety of scenes from the film punctuated with black screens and on-screen text. Included were scenes of a man finding a dismembered body on a snowy mountainside, a woman getting her leg caug…


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Previous rulings: 22 November 2017