ASA Weekly Rulings Published

NEWS
Published
Jul 26th '17
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This weeks rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).

Rulings for: 26 July 2017

A YouTube video, a website and tweet for Beer 52 Ltd, a craft beer subscription club, promoting their Berliner box of craft beers, seen on 3 February 2017:

a. A YouTube Video, on the Beer 52 channel page which lasted 38 minutes, featured a man sampling nine different varieties of craft beer, while sitting alon…

Advertising from the Children With Cancer UK charity, seen in March 2017, featured the claim “fighting the UK’s biggest child killer”:

a. A TV ad featured several visual shots of the charity’s logo which included the claim “fighting the UK’s biggest child killer”.

b. The website www.childrenwithcancer.or…

A national press ad for an anti-radiation device, seen in December 2016, featured a young child holding a mobile phone to their ear. Text stated “H.A.R.D. HYDROUS ANTI RADIATION DEVICE PROTECTION Protect yourself and those you care about from the dangers of mobile phone radiation … Mobile phones are potential…

A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football. The voice-over stated, “The beautiful game you can watch it or you can get involved in it with the latest Coral action. So are you a spectator or are you a player? You decide. Coral. Get in on the action.”

A website for Currys PC World, www.currys.co.uk, included a product page for the PC World Knowhow Cloud seen in December 2016. Text stated “Once backed up, your files can be accessed whenever you need them, anywhere in the world” and “All your data is protected and backed up in our military grade encrypted UK based …

A website for East Midlands Airport Taxis, eastmidlandscabs.co.uk, seen in March 2017, included text which stated “Special Offers click to book East Midlands Airport to Nottingham via a Taxi Car £19.50”.

A newspaper ad for Go Vegan World, a vegan campaign group, seen in the national press in February 2017, featured a photo of a cow behind a piece of barbed wire. The headline text stated “Humane milk is a myth. Don’t buy it”. Smaller text stated “I went vegan the day I visited a dairy. The mothers, still bloody from …

An email for Eithad Airways, received on 7 January 2017, offering an upgraded seat after a flight was purchased with Etihad. It included text which stated “Upgrade to experience our business studio”. An image included in the ad showed a cabin that featured a horizontal and dressed bed with a bedside table and other …

A tweet from King Casinos UK, seen throughout December 2016 and January 2017, stated “It still hasn’t been fixed!” Beneath the post was a link which stated “Big wins for Brits after online casino’s ‘glitch’”. The tweet linked through to a page which described a bonus offer from LeoVegas, an online casino.

A web page entitled “Infants and Children”, seen on www.herefordosteopaths.co.uk in March 2017, stated “Osteopaths are first-contact practitioners, trained to undertake an initial consultation with any patient, at any age. There are many ways in which parents express their concern for their children’s welfare. They …

A direct mailing from Bakker.com, received on 28 March 2017, included text on the envelope which stated “URGENT…Something went badly wrong and we really want to make it up to you … Specimen Compensation Cheque enclosed! Compensation Gift Stamp enclosed”. The letter enclosed included text which stated “This letter is…

A website for Suite-World, www.suite-world.co.uk, seen in January 2017, under the tab “Leather Suites” stated “The height of luxury, a real leather sofa is truly the finest furniture you can buy for your home or living room. Suite world is proud to offer you a stylish and comfortable range of real leather sofas that…

An online listing for a cottage on http://www.sykescottages.co.uk, seen in March 2017 stated, “the excellent pub next door offers fine ale and an excellent menu”.

A website for Topman, a clothing retailer, www.topman.com seen on 14 February 2017. Text on the pages that advertised men’s jeans stated, “Selling Fast! This item has been added to bag 29 times today” and “HURRY, SELLING FAST!”.

The home page of Wren Kitchens, www.wrenkitchens.com, stated “The UK’s Number 1 Kitchen Retail Specialist”. A linked web page entitled “Why Choose Wren?” stated “The UK’s Number 1 Kitchen Retail Specialist*”. Smaller text beneath this stated “*Number 1 Kitchen Retail Specialist refers to Wren Kitchens being the Numb…

 

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of their policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

If you are unsure how your activities fit within the rules, please take advantage of our Bespoke Advert Review service. Our fast and confidential service is essential for advertisers, agencies, media owners/providers, who want to check how their prospective advertisements (broadcast and non-broadcast) measure up against the UK Advertising Codes.

Contact us today, and find out how we can help.

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Previous rulings: 19 July 2017