ASA Weekly Rulings Published

Apr 26th '17

This weeks rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).

Rulings for : 26 April 2017

A national press ad for the BMW 760Li xDrive, seen in the Telegraph Magazine on 14 January, featured the headline claim “LUXURY JUST LOST ITS MANNERS.” Further text stated “Introducing the BMW M760Li xDrive. M Performance TwinPower [sic] Turbo technology. 6.6 litre V12. 610 hp. 0-62mph in 3.7 seconds….

A TV ad and paid-for Google ad for Golden Charter, a funeral plan provider, seen in September 2016:

  1. The TV ad included the voice-over claim, “Call now for an information pack … to find out why more people choose us for funeral plans over the Co-Op.”
  2. The paid-for Google ad was headed “Golden Charter…

A listing by Menglong Chen, a lighting retailer, on, seen on 10 January 2017, showed various LED outdoor wall lamps alongside a Union Jack flag. Text at the top of the page stated “High Power, Daylight White Floodlight, UK Stock”. Text further down alongside the headings “Postage”,…

A website for a specialist outdoor retailer,, seen in January 2017, advertised a “Henry Mens [sic] Down Padded Jacket” and stated “Laboratory tested to – 30C. Heat & physical activity, exposure time & perspiration will affect performance and comfort”.

A website for an online travel agent On The Beach,, seen on 16 December 2016, promoted an apartment called Laguna Park 2. The page was headed “Laguna Park 2” and beside the text, three gold stars were shown. At the bottom of the page text stated “Official rating 2 star”.

A website for bathroom suppliers Victoria Plum,, seen on 19 December 2016, included the text “Up to 60 per cent off – Great Savings on Big Brand Names”. A number of brands were quoted in the ad which included Laura Ashley, The Bath Co, Mira Showers, Jacuzzi, Mode Bathrooms and Triton.<…


ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of their policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

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Previous rulings: 19 April 2017