This weeks rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).
Rulings for: 23 August 2017
- Acorn Mobility Services Ltd – Upheld
A leaflet and TV ad for Acorn Mobility Services Ltd:
a. The leaflet, seen in April 2017, promoted a stair lift information guide. The leaflet was headed with bold yellow text which repeated the words “FREE GUIDE”. Text below the header stated “If you’re thinking of buying a stairlift, this essential FREE guide…
- Bear Group Ltd t/a thexfactorgames.com – Not Upheld
Two radio ads for The X Factor Games contained the theme tune of the X Factor TV show and the voice-over commonly associated with that programme.
a. The first ad was heard on 6 May 2017 on Wave 105 radio at breakfast time and again at around 3pm.
b. The second ad was heard on 8 May 2017 on Absolu…
- British Broadcasting Corporation t/a BBC – Not Upheld
Ads attributed to “Solasta Finance”, promoting the BBC TV programme Clique, were seen on 7 March 2017.
a. A website, www.solastafinance.co.uk, promoted Solasta Finance, referred to job opportunities at the company, and included staff profiles.
b. a Facebook page referred to recruitment opportunities at S..
- Harron Homes Ltd – Not Upheld
A website for property developers Harron Homes, www.harronhomes.com, seen on 11 May 2017, included a testimonial from a couple who had purchased a property in Harron Homes’ Amberwood Chase development.
- Hatched.co.uk Ltd t/a Hatched – Upheld
A website for the online estate agency Hatched, www.hatched.co.uk, seen in March 2017, stated “Hatched, Hatched House, and gave an address in Pudsey, West Yorkshire.”
A post on Vintage Inns’ Facebook page, dated 2 April 2017, which featured an image of a fillet steak with the text “Fixed price dinner Enjoy 2 courses from £10.95”. The post included a link to a page containing the fixed price menu.
An ad for Horse & Rider Insurance Direct, seen in Horse and Rider magazine on 13 April 2017 said the business had been established for “Over (sic) 40 years”.
- Spotify Ltd – Not Upheld
Two TV ads and a cinema ad for online music service Spotify were seen between 28 April and 13 May 2017.
a. One TV ad showed a family at a dinner table. While the son was singing along to a song, the mother said (to camera) “What he doesn’t know is that he was made to this song. In this room. On this ta…
- Wisley Property Investments Ltd – Not Upheld
A regional press ad, seen on 13 May 2016, promoted a proposed property development. It featured an aerial photograph of the area, with the proposed development and boundary superimposed on to the image. Text below the image stated “Over 50% of the site will be green space”. Further text provided further detail re…
If you are unsure how your activities fit within the rules, please take advantage of our Bespoke Advert Review service. Our fast and confidential service is essential for advertisers, agencies, media owners/providers, who want to check how their prospective advertisements (broadcast and non-broadcast) measure up against the UK Advertising Codes.
Contact us today, and find out how we can help.
Have you an opinion on the above, got an article you wish to share, or interested in our products? We’re love to hear from you. Email us and get in touch today.
Previous rulings: 16 August 2017