This weeks rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).
Rulings for: 20 September 2017
- 21 Three Clothing Company Ltd t/a Prettylittlething.com – Upheld in part
Two TV ads and a poster for clothing retailer Prettylittlething.com:
a. The first TV ad, seen during Dinner Date on ITVBe on 12 April 2017, featured two young female models modelling various outfits to a soundtrack in the middle of a flat desert plain.
b. The second TV ad, seen during Cake Wars on ITVBe …
- AB InBev UK Ltd t/a Bud Light Beer – Not upheld
A TV ad and tweet for Bud Light Beer:
a. A TV ad seen on 13 May 2017 featured three animated frogs togethereach repeating the words “Bud” “Light” and “Beer.” The shot then panned up to show a bar with an illuminated sign “Bud Light,” followed by on-screen tex…
- Aviva Insurance UK Ltd – Upheld
Three TV ads for Aviva’s motor insurance seen in January 2017:
a. The 60-second ad featured on-screen text that stated, “WARNING Conducted under a controlled environment. Do not attempt to recreate” and “THE AVIVA EXTREME DRIVING EXPERIMENT”. Following this were scenes showing ex-Formula One driver David Coult…
- Colgate-Palmolive (UK) Ltd – Not Upheld
A TV ad and a web page, seen in March and June 2017, promoted a toothpaste and toothbrush.
a. The TV ad featured several women wearing all white clothing along with shots of the products. A voice-over stated, “Have you got it? Colgate Expert White, the only toothpaste with a professional whitening in…
- DYLN Lifestyle LLC t/a DYLN – Upheld
A paid-for Facebook ad for DYLN Lifestyle, seen in June 2017, promoted their water bottle product and included text which stated, “Everyone knows that drinking alkalized water is important — this is the first water bottle to TRANSFORM your water into Alkaline Antioxidant Water, in only minutes and with zero waste! …
- Hillside (UK Sports) LP t/a bet365 – Not Upheld
A TV ad for bet365, seen in June 2017, showed shots of a skier on a remote mountain, at a rooftop bar, a beach bar and spectators at a stadium all using bet365 accompanied by a voice-over from Ray Winstone which stated, “Not a single moment goes by when I cannot immerse myself entirely in sport. I can shout and scre…
- Isiris Racing Services – Upheld
A press ad, published in the Racing Post, for a betting tipster service, seen on 27 May 2017, included text which stated “Make a 4-figure profit or continue with us FREE until you do. We have had 30 bets in the past 2 months (April/May)* and only 3 outright losers for a 90% strike rate and very large profits too of …
- Jaguar Land Rover Ltd – Not Upheld
A TV ad for the Jaguar F-Type car, seen in early June 2017, showed the car being driven on an otherwise empty road through a rugged, mountainous and misty landscape. The ad included close-up shots and wider shots of the car being driven through the landscape, accompanied by audio of the car’s engine noise. A slow mo…
- John Mills Ltd t/a JML Direct – Upheld in part
A TV ad for JML Direct, a home products retailer, seen on 4 May 2017, promoted their copper stone frying pan. A voice-over said, “JML’s ultimate frying pan. The tough, scratch resistant, super non-stick frying pan with a solid stainless steel base that will transform the way you cook … virtually nothing sticks … enj…
- LG Electronics U.K. Ltd – Not Upheld
A TV ad for the LG Signature Oled wallpaper TV, seen on 16 May 2017, began with an aerial view of the TV against a plain white background. The camera angle changed and five screens were shown side-on, before one dropped down and was shown head-on. The screen flexed slightly to demonstrate its narrow width before lyi…
- Logo Design Guarantee – Upheld
A website for Logo Design Guarantee, www.logodesignguarantee.co.uk, seen in March 2017, included text which stated “Designed by a UK in-house team”.
- Lycamobile UK Ltd – Upheld
A website for Lycamobile UK Ltd, www.lycamobile.co.uk, seen on 15 May 2017, advertised a phone contract. Text stated “UK ULTRA PLAN – 15GB – UNLIMITED UK MINS & TEXTS”. The text “£25 / 30 DAYS” appeared alongside, with “£25” crossed through. Larger text underneath stated…
An email for PETA, seen on 30 May 2017, with the subject line “Help Protect Dogs from Slaughter”. In the body copy it said “Five times – that’s how many times an abattoir worker struck a small dog with a heavy club before the terrified pup collapsed next to a pile of dead dogs, each of whom had been bludgeoned”. Ben…
A press ad by Paddy Power, seen in the 23 August 2017 edition of the Evening Standard and the 24 August 2017 edition of the Metro, featured the headline claim “ALWAYS BET ON BLACK” alongside an image of Floyd Mayweather. Further text stated “WE’VE PAID OUT EARLY ON A MAYWEATHER VICTORY BECAUSE WE …
- Renault UK Ltd t/a Alpine UK – Upheld
A tweet from the Alpine Cars UK Twitter account, seen on 8 March 2017. Text in the tweet stated, “Mountains and twisted roads: The #AlpineA110 in it’s [sic] favorite [sic] playground”. A video was embedded in the tweet. Text at the start of the video stated, “Filmed on closed road at col de Turini ……
- Westland Horticulture Ltd t/a westland garden health – Not Upheld
A YouTube ad and a website, www.gardenhealth.com, advertising SafeLawn, a natural lawn feed product, ,seen in April 2017:
a. The YouTube ad, which was uploaded by the advertiser, included voice-over which stated, “… the safer way to feed your lawn” and on-screen text which stated, “Safety compared to lawn weed…
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Previous rulings: 13 September 2017