ASA Weekly Rulings Published

Apr 19th '17

This weeks rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).

Rulings for : 19 April 2017

A TV ad for a Rimmel mascara seen on 8 December 2016. The voice-over stated, “Rimmel introduces Cara Delevingne for new Scandaleyes Reloaded mascara. Dangerously bold lashes. New max-density brush for clump free lashes. Extreme volume … Extreme wear.” The ad also included several images of the product being applied …

A video ad on the online drinks retailer’s website and on Youtube, seen in February 2017, opened on a blurred background and title text “The Karma Shotra” appeared. Bar paraphernalia including glasses, bottles and a variety of alcohol products were then shown with doodle drawings such as arms a…

A TV ad for the cosmetic surgery company, MYA Cosmetic Surgery, seen on 16 January 2017, featured various shots of young women talking to each other about their experience of breast-enhancement surgery. The ad began with two women in bikinis in a jacuzzi. One of them said, “I can’t believe I used to be so nervo…

The website for the outdoor clothing and equipment retailer Mountain Warehouse,, seen in October 2016, advertised a walking boot called “Hurricane IsoGrip Waterproof Boot”. Further text in the description box stated “Waterproof – Our IsoDry membrane allows your feet to breathe whilst allowi…

The website, which linked through to an online shop,, seen on 12 January 2017 included several products. One product was entitled “Bespoke e-Lybra Treatment” and the product information stated “This is a bespoke homeopathic-like bioresonance formulation based on …

An email from Park Plaza Hotels Europe BV, received on 20 October 2016, stated “BLACK FRIDAY ARRIVED EARLY LONDON £119…Enjoy Black Friday one week early with our exclusive offer…£119 for all our London hotels. Book before 23.59pm (CET) Tuesday 22 November 2016 on for stays between 18 November 2016 and …

A website for 121 Web Design & Stuff,, seen in January 2017 stated that 121 had won “Best Low Cost Web Design Company – Web Design Review Awards” in 2013, 2014, 2015 and 2016.

An email for Time Out Digital, promoting a product for Shaw Academy, received on 22 January 2017, included text which stated “An online photography course with Shaw Academy Was £395, now £19”.


ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of their policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

If you are unsure how your activities fit within the rules, please take advantage of our Bespoke Advert Review service. Our fast and confidential service is essential for advertisers, agencies, media owners/providers, who want to check how their prospective advertisements (broadcast and non-broadcast) measure up against the UK Advertising Codes.

Contact us today, and find out how we can help.

Have you an opinion on the above, got an article you wish to share, or interested in our products? We’re love to hear from you. Email us and get in touch today.

Previous rulings: 12 April 2017