This weeks rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).
Rulings for : 19 April 2017
- Coty UK Ltd – Upheld
A TV ad for a Rimmel mascara seen on 8 December 2016. The voice-over stated, “Rimmel introduces Cara Delevingne for new Scandaleyes Reloaded mascara. Dangerously bold lashes. New max-density brush for clump free lashes. Extreme volume … Extreme wear.” The ad also included several images of the product being applied …
- DMD Operations Ltd t/a 31DOVER.COM – Upheld
A video ad on the online drinks retailer 31Dover.com’s website and on Youtube, seen in February 2017, opened on a blurred background and title text “The Karma Shotra” appeared. Bar paraphernalia including glasses, bottles and a variety of alcohol products were then shown with doodle drawings such as arms a…
- MYA Cosmetic Surgery Ltd – Upheld
A TV ad for the cosmetic surgery company, MYA Cosmetic Surgery, seen on 16 January 2017, featured various shots of young women talking to each other about their experience of breast-enhancement surgery. The ad began with two women in bikinis in a jacuzzi. One of them said, “I can’t believe I used to be so nervo…
- Mountain Warehouse Ltd – Upheld
The website for the outdoor clothing and equipment retailer Mountain Warehouse, www.mountainwarehouse.com, seen in October 2016, advertised a walking boot called “Hurricane IsoGrip Waterproof Boot”. Further text in the description box stated “Waterproof – Our IsoDry membrane allows your feet to breathe whilst allowi…
- Natural Healing Solutions – Upheld
The website www.health-disk.com, which linked through to an online shop, www.naturalhealingsolutions.co.uk, seen on 12 January 2017 included several products. One product was entitled “Bespoke e-Lybra Treatment” and the product information stated “This is a bespoke homeopathic-like bioresonance formulation based on …
- Park Plaza Hotels Europe BV – Upheld
An email from Park Plaza Hotels Europe BV, received on 20 October 2016, stated “BLACK FRIDAY ARRIVED EARLY LONDON £119…Enjoy Black Friday one week early with our exclusive offer…£119 for all our London hotels. Book before 23.59pm (CET) Tuesday 22 November 2016 on parkplaza.com for stays between 18 November 2016 and …
A website for 121 Web Design & Stuff, www.1-to-1.org.uk, seen in January 2017 stated that 121 had won “Best Low Cost Web Design Company – Web Design Review Awards” in 2013, 2014, 2015 and 2016.
- Time Out Digital Ltd – Not Upheld
An email for Time Out Digital, promoting a product for Shaw Academy, received on 22 January 2017, included text which stated “An online photography course with Shaw Academy Was £395, now £19”.
ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of their policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
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Previous rulings: 12 April 2017