ASA Weekly Rulings Published

May 17th '17

This weeks rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).

Rulings for : 17 May 2017

An ad posted by Bright Sparks Recruitment on for a role, seen in November 2016, was headed “GRADUATE SCHEME – MANAGEMENT CONSULTANCY – FULL TIME”. Further below the listing text stated “ROLE OVERVIEW This is a 2 year graduate training scheme that will involve a number of placements, training activities an…

A TV ad for FxPro, an online broker providing contracts for difference (CFD), seen on the Bloomberg TV channel on 29 September 2016. The ad began with a scene that featured a young adult who woke up and immediately reached for a tablet device. The image on the tablet showed a falling Euro:GBP currency rate. The voic…

An email from Ladbrokes Betting & Gaming Ltd, received on 4 May 2016, stated “Ladbrokescasino [sic] … 10 FREE SPINS + 90 SPINS EXTRA”. The ad featured an image of Iron Man with the text “IRON MAN 3 … Enjoy this exclusive Ladbrokes welcome offer with Iron Man 3”.

A TV ad for Virgin games seen in December 2016 and January 2017 featured an actor who stated, “My name is Vladimir and I’m a vampire. A bored vampire. I mean like seriously when did eternal life get so tedious”. The next scene showed a female character who stated, “Do you ever wash up and do you have to have ketchup…

A TV ad for Vistaprint, seen on 17 November 2016, featured a photographer ordering customised business cards. The voice-over stated, “You have a vision. It’s why you can see what others can’t. You know what you want and we can help you get it … Because you have vision and we have your business card. 500 stand…

A website for Vistaprint,, seen on 5 December 2016, displayed all prices exclusive of VAT. A page displaying a range of personalised calendars included a wall calendar for “£5.41 (ex VAT)”.

Two video ads for Volvo Lifepaint, a spray paint designed to increase cyclist visibility in the dark, seen in December 2016:

  1. A Youtube ad appearing on the Volvo Car and Volvo Life Paint Youtube channels, showed several cyclists in an urban environment applying Volvo Lifepaint to their bicycles, clothes and …


ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of their policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

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Previous rulings: 10 May 2017