This weeks rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).
Rulings for : 10 May 2017
- Bear Group Ltd t/a Daily Star Wins – Upheld
A TV ad for StarWins.com, seen on 17 January 2017, began with a shot of two men standing at a bar in a pub next to a table where a man and a woman were chatting to each other. One of the men at the bar watched a woman as she walked past before a voice-over stated, “Allow me to introduce you to Star Wins” and one of …
- BlindsUK.net – Upheld
The home page of a website for BlindsUK.net, www.blindsuk.net, seen in October 2016, featured the claims “10 Years Online Served over 400k customers + 2 million windows over 2 mil windows covered!” and “UK’s largest store of customer made curtains online”. The bottom of the home page featured logos for House Beautif…
- Euro Car Parts Ltd – Not Upheld
A TV ad for Euro Car Parts Ltd, seen on 14 November 2016, featured a woman driving through a country lane. The camera shot to the woman adjusting the volume on the car stereo, and then switching gears while speeding up. The camera then shot to the woman pressing firmly on her brake pad and stopping suddenly to avoid…
- Protein World Ltd – Not Upheld
A poster and digital outdoor ad for Protein World, seen in February 2017:
- The poster was seen on the London Underground network and featured Khloe Kardashian in a swimsuit with text that stated “Can You Keep Up with a KARDASHIAN?”. Text further stated “Take the protein world 30 Day Challenge”.
- The digital outdoor ad featured the same text and image …
- Santander UK plc – Not Upheld
A TV ad for Santander, seen in January 2017, featured a compilation of short viral video clips. The voice-over stated, “Life is full of transactions. Sometimes you’re in credit, sometimes things are a bit tight. And some statements we received don’t always get put in a drawer. And the things you invest in, the asset…
- Sunflow Ltd – Upheld
A magazine ad, seen in November 2016, for Sunflow Ltd, an electric heating systems company, stated “Quality British Heating … An alternative to night storage, Gas and Oil Find out the facts from Sunflow Our amazing kiln clay electric heating technology is built with 21st century British know-how, saving up to…
- Wayfair (UK) Ltd t/a Wayfair.co.uk – Upheld
A TV ad for Wayfair.co.uk, a home goods retailer, seen on 29 January 2017, featured a voice-over which stated, “When you need something for your home, Wayfair’s got you covered. At Wayfair.co.uk everything home is in one place … Come find what you need at Wayfair.co.uk”. Throughout the ad, various home products were…
A website, via-pet.co.uk, for a dog breed certification company Via-pet seen in March 2017, included text which stated “The VIA-PET Pit bull Exemption certificate will save tens of thousands of innocent dogs from execution … Can be used legally in court or with any agency”.
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Previous rulings: 03 May 2017