ASA Weekly Rulings Published

Aug 9th '17

This weeks rulings have been published. The following advertisers have been formally investigated by the Advertising Standards Authority (ASA).

Rulings for: 09 August 2017

A TV ad for American Express, seen in April 2017, featured animations of different situations that could result in unexpected spending, such as a plumbing leak and dropping a mobile phone in water. A voice-over stated, “Sometimes we have to pay for things we don’t actually like. But there is an upside to everything….

A brochure available on Animal Angels’ website, seen on 1 February 2017, included the claim “Our membership of the National Association of Registered Pet Sitters and agreement to abide by their Code of Practice and Terms and Conditions is further indication of our commitment to professional pe…

  • Atlas Editions UK Ltd – Upheld

    A website,, for replica collectables featured various products on the home page, one of which was of a truck with text that stated “Dinky Trucks £2.99 + FREE post and packing”. Below this was a button with the text “SUBSCRIBE” and below that was the text “+See Dinky Trucks”. When clicki…

  • Damcott Ltd t/a 4Play Adult Store – Not Upheld

    A poster for 4Play Adult Store, which appeared near a bus stop in Whitley Bay in Tyne and Wear, was seen on 25 April 2017. The ad contained text that stated “4play adult store … Use our new Click & Collect service to receive an additional 10% Discount.” The ad also featured an image of a woman dresse…

  • Guardian News and Media Ltd – Upheld in part

    A web page on the Guardian Recruiters website, aimed at recruiters, seen on in November 2016, described the charity professionals audience for the Guardian Jobs website. The web page stated “36% of Guardian Jobs users have not used”. Smaller text beneath this stated “Source: Guar…

  • Harvey Herdman t/a Coco Beach Mondays – Upheld

    Two posts on the promoter’s Facebook page advertising his Coco Beach Monday’s club night:

    a. A post seen on their own Facebook page on 13 April 2017 included a picture of a female with her head titled back, her mouth wide open, her tongue extended out of her mouth and liquid being dropp…

  • Heineken UK Ltd – Not upheld

    A TV ad for Foster’s Lager, seen on 20 April 2017, which opened with a wide shot of a cricket field in Melbourne, Australia, in 1886. The camera focused on two Australian characters who commented on a game played between English and Australian players. One of the characters said, “Nice one, Walter. Putting the …

  • Mothercare UK Ltd – Not upheld

    An email sent from Mothercare in December 2016 promoting Nestlé’s SMA PRO Follow-On Milk product featured text that stated “mothercare welcome to the club … SMA PRO Follow-On Milk … The first 1000 days of your baby’s life are very important for their future. This marks the time from the start of pregnancy to a child…

  • Nektan (Gibraltar) Ltd t/a Sapphire Rooms – Upheld

    The website, for online casino games, was seen on 13 January 2017. The headline stated “UP TO £500 IN WELCOME BONUSES”. Small print under the headline stated “New customers only. Min dep £10 on all 3 welcome offers. Max bonus £500. Slots only. 30x wagering and T&Cs apply”.

  • Procter & Gamble (Health & Beauty Care) Ltd – Upheld

    A page describing Olay Regenerist skincare products on, seen in October 2016, stated “Re-energises skin’s appearance cell by cell*”. Small text stated “*by exfoliating skin surface cells”.

  • Truly Travel Ltd t/a Teletext Holidays – Upheld in part

    A website for Truly Travel,, seen on 9 March 2017, included text which stated “£377*pp incl. flight & hotel”. Next to this text an icon, when hovered over, revealed text which stated “Prices correct at 09/03 – 17.33 pm All prices shown are accurate at the time period pos…

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of their policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

If you are unsure how your activities fit within the rules, please take advantage of our Bespoke Advert Review service. Our fast and confidential service is essential for advertisers, agencies, media owners/providers, who want to check how their prospective advertisements (broadcast and non-broadcast) measure up against the UK Advertising Codes.

Contact us today, and find out how we can help.

Have you an opinion on the above, got an article you wish to share, or interested in our products? We’re love to hear from you. Email us and get in touch today.

Previous rulings: 02 August 2017