ASA Rulings published

Jan 30th '19

The Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.

This week’s rulings have been published, and the following advertisers have been formally investigated.

Rulings for 30 January 2019

A paid-for Facebook post from Smart Life, seen in July 2018, featured a video of a light sabre toy. Text stated “Oh my god! this is sooo cool!! get your’s [sic] here” followed by a link to a product listing on listing showed an image of a light sabre toy on a stand. Text stated “Incl…

A website for The Snooty Fox hotel,, seen on 4 August 2018, included an image with the AA logo and the text “AA 4*”.


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Previous rulings:23 January 2019