ASA Rulings published

May 27th '20

The Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.


This week’s rulings have been published, and the following advertisers have been formally investigated.


Rulings for 27 May 2020


A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.


A website and an internet display ad for dishwasher tablets did not make misleading “best on test” claims but the display ad broke the rules on comparisons with identifiable competitors.


Revival Drinks Ltd t/a Revival Shots – Upheld

A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their bard product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.


Source: ASA


Previous rulings: 20 May 2020


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