ASA Rulings published

Feb 27th '19

The Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.

This week’s rulings have been published, and the following advertisers have been formally investigated.

Rulings for 27 February 2019

A national press ad and claims on the BT website, seen on 19 May 2018:

a.  The press ad included the claim “UK’s most powerful Wi-Fi vs. major broadband providers” as a feature of the Infinity broadband package. The claim also appeared as a feature of the Unlimited Infinity package. The ad featured an image of the BT Smarthub.

b.  The BT website featured the headline claim “BT Business Smart Hub. The UK’s most powerful business wi-fi signal vs. major broadband providers*”. Further text stated “*Better than all other major UK business broadband providers, giving you the strongest signal furthest from the hub. Tests prove it”.

A paid-for Instagram post, from the fashion blogger, style_mum, posted on 18 October 2018, stated “… Love love love this dress by @finerylondon If you want a treat but pay day is a couple of weeks away you can now use which gives you 14 days to pay for your new purchase! Winning …”.The ad was r…

A website for volunteering and internship provider Projects Abroad,, seen in September 2014 featured a number of claims on its French language homepage. A page titled ‘Our Mission’ featured the statement “Projects Abroad is an international volunteer organization that is fully independent. …

A poster for ReEnergise, renewable energy consultants, seen in July and August 2018. The poster was titled “Renewable Heat – the Facts”. Text underneath stated “Don’t forget, it’s now Government policy that oil is to be outlawed from estates by 2030 and the heat subsidy qualification deadline is April 2021.” Text under…

An ad published in Index Magazine, distributed in Tonbridge and Tunbridge Wells, for rtwskin, a clinic providing procedures including dermal fillers, seen on 29 October 2018, showed a photograph of three young women looking at a magazine together. Text stated “We understand, it’s concerning, but Dermal fillers are…

A TV ad for Betfair, seen on 11 November 2018, featured a young man checking his mobile phone and walking down the pavement before going through what appeared to be a ‘secret’ door into a room with a large screen that showed horse racing. The room was busy with other people all watching the screen and atmospheric music…

A website and a TV ad for TalkTalk, seen on 20 August 2018:

a.  The website featured the headline “Unlimited Fibre Broadband, with no mid-contract price rises”. Further text stated “Plus, we’re the only major provider to guarantee no mid-contract broadband price rises on all our plans”.

b.  The TV ad featured a voice-over which stated, “We’re the only major provider to guarantee no mid-contract price rises across all our broadband plans.”


Unsure how your activities fit within the rules? When you face business or regulatory challenges, we can provide solutions that are tailor-made to your needs with a view to releasing your energies to focus on your clients.  Explore our full range today.

We offer a complete solution, with a range of cost effective, compliance and marketing solutions including Copy Advice which are uniquely suited to supporting firms. Our Copy Advice service is fast and confidential, it is essential for advertisers, agencies, media owners/providers, who want to check how their prospective advertisements (broadcast and non-broadcast) measure up against the UK Advertising Codes.

Questions? You can reach us on

Previous rulings: 20 February 2019