ASA Rulings published

Oct 19th '22

Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.


This week’s rulings have been published, and the following advertisers have been formally investigated.


Rulings for 19 October 2022


Three Instagram posts for a buy now pay later provider irresponsibly encouraged people to spend more than they could afford.


A website for a music singles chart misleadingly claimed that their music chart was “The Official Big Top 40” chart provider.


An ad appearing on online news sites for a clothing retailer, irresponsibly included images of a model who was, or seemed to be, under 18 years of age in a sexual manner.


HSBC UK Bank plc – Two posters for a bank that promoted its green initiatives omitted significant information about its contribution to carbon dioxide and greenhouse gas emissions and were therefore misleading.


A paid-for Google ad for an online clothing retailer was not socially irresponsible and was unlikely to cause serious or widespread offence as it did not project or encourage a negative body image.


A TV ad and a video on demand (VOD) ad for a nasal cleansing product, misleadingly claimed the product could cleanse away viruses and help protect against cold or ‘winter’ symptoms.


A website and Amazon product listing for a baby wipes product made misleading environmental claims about how biodegradable they were.


Previous rulings: 12 October 2022


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