Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.
This week’s rulings have been published, and the following advertisers have been formally investigated.
Rulings for 14 April 2021
A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.
- Gallaher Ltd t/a JTI UK – Upheld in part
A video ad for a nicotine pouch product was banned for implying that nicotine pouches had mood-alerting or stimulant effects which made gaming more enjoyable.
- Missguided Ltd – Upheld
An Instagram post by influencer Zara McDermott promoting Missguided products was banned for not being obviously identifiable as an ad.
- North Wests Competitions Ltd – Upheld
Two Instagram posts by an influencer promoting a free giveaway were banned for not being obviously identifiable as ads.
A Facebook post promoting spice mixes was banned as the product’s name implied that it could help consumers lose weight.
Previous rulings: 07 April 2021
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