ASA Rulings Published

NEWS
Published
Sep 13th '18
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The Advertising Standards Authority (ASA) publish rulings every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.

This week’s rulings have been published, and the following advertisers have been formally investigated.

Rulings for: 12 September 2018

A website for Moveli, www.moveli.com, an estate agent, seen on 15 May 2018. Text on the home page under the heading “Meet your agent” stated “Moveli connects you with friendly, professional estate agents who have years of experience selling property in your local area, probably even on your street”. Text on a page head…

Two TV ads for Betfair, a bookmakers, seen on 5 July 2018:a. The first TV ad showed a man walking through an industrial corridor then entering a door with “betfair CASINO” written on it. He was then shown walking around a large, dark room looking at projections of casino and betting games on the walls. The ad showed hi…

A TV ad for Sunny Loans, seen on 13 May 2018, promoted information about their short-term loans. It featured a scene where several vehicles on top of a tow truck were being pulled along the road by a man on roller blades. A male voice-over said, “Life’s a funny one. All smooth until one day this happens. So it’s c…

A website for an online supermarket, www.etefy.co.uk, seen on 14 May, stated “… ARRIVES IN 1 HOUR …”

A TV ad for a gambling website, www.galaspins.com, seen on 5 May 2018. The ad showed a man playing on his tablet. He then made a gesture with his arm before he began to spin a plate at speed on its side. A man’s voice said, “Ah, the tell-tale signs of a Gala Spins fan. A whirly spin of fun and games, just like the new …

A TV ad for Game stores, seen in April 2018, featured a man speaking to his son. The man said, “When I was 14, this video game was all I wanted. Money was so tight that Dad had to take a second job just to pay for it. And he was away so much that my Mum took a lover in the South of France. The stress drove Dad to …

A banner ad for flights with Norwegian Air Shuttle, seen while viewing a flight comparison website on 31 May 2018, featured text which stated “Fly for less. Stay for longer…Helsinki Direct from London From/one way incl. taxes £29.90*”. The asterisk linked to text which stated “T&Cs apply”.

A YouTube ad for online casino PlayOjo, seen on 5 May 2018. The ad started with a shot of an alpaca in the rain. A man’s voice said, “See that alpaca? That was me. Some online casinos treated me unfairly.” Bird droppings landed on the alpaca’s head and the man’s voice said, “Ugh, typical.” The video then cut to a shot …

A website for commercial driving school Trailer Training UK, www.trailertraininguk.co.uk, seen on 19 January 2018. The home page featured a banner which included a roundel with text that stated “90%+ First Time Pass Rate DVSA national average pass rate is 57.9%”. Text below the roundel stated “*Data prov…

Two paid-for search results on Google for Travel Unravel Holidays Private Ltd, seen on 30 April 2018:a. The ad appeared following a search for “british airways” [sic]. Text stated “Call 020 XXXX XXXX – Airways Ticket” followed by “Ad” and the website address “britishairwaysticket.co.u…

An Instagram story seen on Louise Thompson’s page on 3 May 2018 included a video of her showing a brush product with an on-screen caption which stated “Obsessed with my glowspin! Swipe up for $100 off using my code ‘louiseglow Swipe up awesome @vanityplanetstore”.

A TV ad, a radio ad and a website for Vodafone broadband, seen in March 2018:a. The TV ad featured the actor Martin Freeman playing a video game online with a second player, using a headset to communicate. When the game lost connection, the second player stated “Your broadband is rubbish”. A voice-over stated…

 

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Previous rulings: 29 August 2018