ASA Rulings published

Sep 11th '19

The Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.

This week’s rulings have been published, and the following advertisers have been formally investigated.

Rulings for 11 September 2019

A press ad and a TV ad for the Aerosure Medic Device were banned for making unsupported claims that the device was suitable for use by patients with medical conditions involving breathlessness.

An ad on Facebook for a pancake cooker misleadingly implied it was free.

A regional press ad for Iceland price comparisons was banned for making misleading claims.

Claims on a website misleadingly implied that the company’s lantern roofs were thinner, stronger or more thermally efficient than competitor products.

An ad on YouTube for Maltesers was unlikely to cause serious or widespread offence as we judged the advertiser had taken adequate measures to ensure that the ad was not irresponsibly targeted.

An essay mill service made misleading free offer claims on their website and misleadingly implied that students could submit bought essays as their own without risks.

A Deliveroo ad on TV misleadingly implied delivery was unrestricted throughout the UK.


Previous rulings: 04 Sept 2019

Unsure how your activities fit within the rules?

Try our Copy Advice service is fast and confidential, it is essential for advertisers, agencies, media owners/providers, who want to check how their prospective advertisements (broadcast and non-broadcast) measure up against the UK Advertising Codes.When you face business or regulatory challenges, we can provide solutions that are tailor-made to your needs with a view to releasing your energies to focus on your clients.

We offer a complete solution, with a range of cost effective, compliance and marketing solutions which are uniquely suited to supporting firms.

Explore our full range today.