ASA Rulings published

May 11th '22

Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.


This week’s rulings have been published, and the following advertisers have been formally investigated.


Rulings for 11 May 2022


Upheld complaints against health claims in an ad for Brite Drinks.


Banned ad for making claims about a caffeinated hair product that couldn’t be substantiated.


Banned ad for advertising Kenalog, a prescription-only medicine, to the public.


Banned ad for a private investigation agency for having unsubstantiated claims.


Banned ads for advertising prescription-only medicine to the public.


This ruling replaces one from November 2021; however, the ASA has continued to uphold the complaint.


Banned ads for marketing prescription-only medicine to the public.


Banned ads for replacing expletives with bard terms.


Banned ads for marketing prescription-only medicine to the public.


Banned ad for trivialising plastic surgery.


Part upheld complaints against ads for kitchen knives.


Upheld complaints against ads containing nudity.


Previous rulings: 04 May 2022


About us

At LS Consultancy, we provide a cost-effective and timely copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.


We are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to help mitigate risk.


Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.


Explore our full range today.


Contact us