ASA Rulings published

NEWS
Published
May 11th '22
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Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.

 

This week’s rulings have been published, and the following advertisers have been formally investigated.

 

Rulings for 11 May 2022

 

Upheld complaints against health claims in an ad for Brite Drinks.

 

Banned ad for making claims about a caffeinated hair product that couldn’t be substantiated.

 

Banned ad for advertising Kenalog, a prescription-only medicine, to the public.

 

Banned ad for a private investigation agency for having unsubstantiated claims.

 

Banned ads for advertising prescription-only medicine to the public.

 

This ruling replaces one from November 2021; however, the ASA has continued to uphold the complaint.

 

Banned ads for marketing prescription-only medicine to the public.

 

Banned ads for replacing expletives with bard terms.

 

Banned ads for marketing prescription-only medicine to the public.

 

Banned ad for trivialising plastic surgery.

 

Part upheld complaints against ads for kitchen knives.

 

Upheld complaints against ads containing nudity.

 

Previous rulings: 04 May 2022

 

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