ASA Rulings Published

NEWS
Published
Oct 10th '18
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The Advertising Standards Authority (ASA) publish rulings every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.

This week’s rulings have been published, and the following advertisers have been formally investigated.

Rulings for: 10 October 2018

A website, www.nissan.co.uk, seen on 29 May 2018, for the Nissan Leaf, featured text which stated, “QUICK CHARGE ON THE MOVE…UP TO 80% IN 40 TO 60 MINUTES**”. Further text stated, “Plug your new LEAF into a CHAdeMO rapid charger and get up to 80% charge in as little as 40 minutes”. The asterisk li…

A TV ad, seen in July 2018, featured Martin Freeman having a telephone conversation with a network provider representative. He stated, “Look, I haven’t got the strength to keep arguing with you, I just … I’m leaving.” The representative replied, “Sorry sir, you can’t leave, you’re still within your con… 

A TV ad for Alzheimer’s Society Lottery, seen on 16 May 2018. The voice-over stated “Play the Big Win weekly lottery and soon you could wake up with more money in your life. £1,000 might just pop into your pocket. What a way to start the day or you could get the windfall that you’ve been waiting for. Cash-tastic. £8,00…

An email from a recruitment agency sent on 20 February 2018 featured text in the subject header that stated “Job Application Request”.In the main body of the email was further text that stated “Hi … It’s been a while since we last connected so I hope you have been keeping well. The job below has just come in and matche…

A website for property investment company CBRE, seen in October 2017, promoted a property development in Central London. The page titled ‘One Crown Place, EC2’ featured a link ‘View One Crown Place Rental Factsheet’, which clicked through to the brochure document ‘One Crown Place, EC2 Rental Investment Factsheet’. The …

An online catalogue from the website www.christies.com for the auction house Christie’s, seen on 11 January 2018. The catalogue was headed “INTERIORS INCLUDING PROPERTY FROM THE COLLECTION OF SIR DAVID AND LADY TANG AND PROPERTY FROM BYWELL HALL, NORTHUMBERLAND AND PROPERTY FROM HOWE, LONDON … London 31 January …

A TV ad for Eve Sleep, a mattress manufacturer, seen in July 2018, depicted a young woman who appeared to be pregnant. The ad began with the woman entering a pizza takeaway restaurant and being ushered to the front of a queue. It then cut to a scene showing the woman being given a seat on a crowded bus by an infirm, el…

A poster ad for I Saw it First, a clothing brand, seen in June 2018 in various locations, featured the text “Ibiza x Demi Rose” and an image of a model wearing a sheer white dress without a bra.

An ad for cryptocurrency investment firm Cryptobank, appeared in the 30 April 2018 edition of a regional newspaper. Text in the ad stated “bitcoin to hit £30,000 in 2018! FREE CENTRAL LONDON SEMINAR … There are more millionaire’s [sic] being made from Bitcoin faster than anything in history. DON’T miss your chan…

A poster seen at Hillhead train station in Glasgow on 23 July 2018 featured four images of two young female models at a funfair. One of the models was wearing a bikini top with short cropped shorts. In one image she was posing with her hand at her side and in another image had one hand in her pocket. In a third image, …

A circular for Lidl, seen on 17 April 2018, was headed “SPECIAL OFFERS”. Alongside the heading, text stated, “Monday 16th – Sunday 22nd April 2018”.On page 7 of the circular, a large roundel stated, “Super Savers!”, and another stated, “14 NEW OFFERS FOR LESS EVERY WEEK”. Various…

Three TV ads for an online retailer for womenswear, Nasty Girl, seen in June 2018:

a.  The first ad featured a model posing in various outfits including swimwear, a dress and a tank top with a skirt. The model was also shown playing tennis and golf.

b.  The second ad featured the same scenes shown in ad (a), with large on-screen text regarding next day delivery.

c.  The third ad was an abridged version of ads (b) and (c) with large on-screen text regarding next day delivery.

A poster for Bioresonance Totnes, seen on 26 June 2018, featured the text “We offer Bioresonance scans and treatments in Totnes and nearby. Bioresonance works by scanning the body’s electromagnetic field and gathering information signals which then provide an insight into the body’s condition. After the scan you’ll rec…

A poster displayed on London Underground trains for TePe, an oral health care product company, seen on 7 April 2018 included text which stated “A TePe can get you to 100% clean … Your toothbrush only cleans up to 60% of your teeth … No wonder 94% of dental hygienists recommend them*”. Small print at the bottom of the a…

 

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Previous rulings: 03 October 2018