ASA Rulings published

NEWS
Published
Mar 4th '20
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The Advertising Standards Authority (ASA) rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where the ASA draw the line in judging whether an ad has broken the rules.

This week’s rulings have been published, and the following advertisers have been formally investigated.

Rulings for 04 March 2020

A product listing on Amazon for face masks claiming to protect consumers from coronavirus was misleading and irresponsible and likely to cause fear without justifiable reason.

Paid-for display ads and website claims for face masks claiming to protect consumers from coronavirus were misleading and irresponsible and likely to cause fear without justifiable reason.

A website for a car retailer created a misleading impression that the vehicles listed on some pages were new when that was not the case.

A national press and magazine ad for a water descaler made misleading claims about the removal and formation of limescale, that it could reduce energy bills and ease dry skin conditions.

A poster by a fashion brand objectified women and was likely to cause offence while another was unlikely to break the rules on the same grounds.

A Facebook page and website for an essay writing service misleadingly implied students could submit essays as their own without risk of repercussions.

Two Facebook posts for a furniture retailer featured promotions that were misleading and conducted unfairly.

 

Previous rulings: 26 February 2020

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