Tesco has revealed a swathe of new ways for brands to advertise to millions of its customers as it sets itself up as a media owner that can rival the reach of Sky, Channel 4 and Facebook.
Until now the UK’s biggest retailer has arguably lagged behind the likes of Amazon and Walmart – owner of its main UK competitor Asda – which have been honing their retail media offering to marketers for some time.
Powering the strategy is a newly created ‘Media and Insight’ division of Dunnhumby, the retailer’s data analytics arm, which promises to help brands and their media agencies engage more effectively with Tesco’s customers.
Read the full article, here.
Source: The Drum
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