All prepackaged products sold in Canada are governed by a series of federal packaging and labelling regulations. In order to protect consumers from false claims and harmful or potentially harmful products, certain items – including food and beverage, natural health, tobacco, cosmetic products and consumer chemical products, among others – are subject to more stringent labelling requirements.
In this blog, we share things you should know and to do when advertising to Canadians.
Things to know
- Pre-packaged consumer products must comply with labelling requirements, such as generic product descriptions, metric measurement/quantity declarations and manufacturer’s or distributor’s identity and address
- All labelling on product packaging in Quebec (and accompanying materials) must be in French and have at least equal prominence to any other language
- Products sold elsewhere must have some bilingual labelling (e.g., product description and measurement/quantity declarations) – limited exceptions exist
- Country of origin marking requirements (applicable to some products, including toys and batteries) are set out in the Customs Tariff
- Examples of other products that are or may be subject to additional labelling requirements include: electronics, radiocommunications devices, articles made of precious metals, textiles and apparel, stuffed articles, food and drugs, natural health products, cosmetics, medical devices, jewellery and candles.
Things to do
- Ensure prepackaged consumer products comply with all applicable labelling requirements, including rules as to placement and font size of mandatory declarations
- Identify and comply with any applicable country of origin marking requirements
- Avoid making false or misleading representations on product packaging or materials accompanying a product
At LS Consultancy, we provide a cost-effective and timely pre-publication advice to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.