A new study has found that shoppers spend 54% less with small businesses that have not updated their websites compared to those that have.
The research, conducted by Censuswide for Yell, polled business owners and consumers for their views on the importance of websites. In addition, Yell analysed more than one million SME websites. The results show that many businesses are neglecting to update their websites, with the average site last updated 15 months ago.
The data suggests that this could have a direct impact on revenue from online sales, with the study finding that consumers spend 54% less per month on average on websites that have not been updated regularly versus those that have. When asked what element of a business’s website would most likely increase their chances of making a purchase, 42% of shoppers polled cited up-to-date information.
Source: MARKETING Donut
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