Marketing in Germany


INSIGHT
Published
Apr 1st '21
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Companies wishing to market shares or units in investment funds must first undergo a marketing notification procedure at BaFin (Federal Financial Supervisory Authority better known by its abbreviation BaFin is the financial regulatory authority for Germany). The type and scope of the necessary documentation depends on where the (asset) management company has its registered office and where the investment fund is situated/where the latter has its registered office.

 

Further information on the term “marketing” and other specific questions can be found in these FAQs.

 

Further information on marketing EU UCITS in Germany pursuant to section 310 of the KAGB can be found in this guidance notice.

 

Further information on the notification requirement for EU AIF management companies intending to market EU AIFs to semi-professional and professional investors in Germany pursuant to section 323 of the KAGB can be found in this guidance notice.

 

Further information on the notification requirement for foreign AIF management companies intending to market foreign AIFs or EU AIFs managed by them to semi-professional and professional investors in Germany pursuant to section 330 of the KAGB can be found in this guidance notice.

 

Further information on the notification requirement for EU AIF management companies or foreign AIF management companies intending to market units or shares in EU AIFs managed by them or in foreign AIFs to retail investors in Germany according to section 320 of the KAGB can be found in this guidance notice.

 

Further information on the notification requirement for domestic or EU AIF management companies intending to market foreign AIF or domestic special feeder AIF or EU feeder AIF whose master AIF is not an EU AIF or domestic AIF to professional or semi-professional investors in Germany pursuant to section 329 of the KAGB can be found in this guidance notice.

 

An overview of the fees payable to BaFin for the cross-border marketing of units or shares in investment funds can be found here.

 

How can we help!

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.

 

We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

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