Marketing and advertising law – Overview


INSIGHT
Published
Apr 27th '16
Share
Facebook

All marketing and advertising must be:

 

  • an accurate description of the product or service
  • legal
  • decent
  • truthful
  • honest
  • socially responsible (not encouraging illegal, unsafe or anti-social behaviour)

 

There are regulations that restrict what advertisers can and cannot do.

 

As well as the regulations, there are 2 advertising codes of practice that you need to follow to help you advertise legally.

 

You must describe your product or service accurately.

 

Requirements for specific products

There are also specific requirements that apply to certain sectors, such as:

 

  • food
  • alcohol
  • beauty products
  • environmentally friendly products
  • medicines
  • tobacco

 

For example, you can only claim your drink is ‘low in alcohol’ if it contains between 0.5% and 1.2% alcohol by volume.

 

Data protection

If you’re gathering, storing or using information about customers or potential customers, you must also protect their data.

 

Related:

 

About us

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.

 

We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

Explore our full range today.

 

Contact us