The importance of a Blog Section on your website

Feb 11th '21

The Internet has opened up many opportunities for small businesses, especially in the form of websites. Allowing people to shop online or just browse for interest’s sake makes it a lot easier for smaller entrepreneurs to make some money. However, it’s still a competition. Adding a blog section to your site can help you to gain visibility, authority and increase your bottom line.


Gain visibility

If you’ve seen websites with blog sections then you should know they can increase visibility. By adding useful content, they can reach the top pages of search rankings. It can be difficult when you only have small product descriptions on your site.


The blog section should contain relevant keywords and topics to whatever it is you are selling. Having a blog will increase traffic which can lead people to the products and services that you are selling. You will need to be sure that the content that you produce is of interest to your readers. Your click through rate can determine where you rank in the search engines.


Increase authority

Chances are you are competing with a few other businesses whether they are big or small. For this reason, you want to become an authority in your market to gain customer trust quicker. There is no better way to do this than through a blog.


Simply having an “About Us” page on the site won’t be enough to convince strangers to buy from you. You will need to show that you have in-depth knowledge about what you are selling and that you trust in your product. Through a blog, you can show both human readers and the search engines that you are knowledgeable about your market. The most important thing for small businesses to thrive is to garner trust.



Instead of trying to make a sale, aim to inform customers with your blog. They will appreciate that you took the time to simplify their shopping process while you target the specifics. You can publish how-to guides on your site, showing others how to use your product or service to get the most out of it. Don’t stop with just the written word. You can also publish videos that give useful information about your product or show your buyers how to use the product or service they purchased.


A blog establishes a personality

People like to associate themselves with the places they buy things from, but there isn’t much excitement when it comes to ecommerce sites. Frankly, these sites are created to make sales easy before entertaining clients become an issue. This makes it challenging to really stand out and put some personality behind your business.


Social media is a popular platform for creating interaction, but a blog can be totally unique. Your Facebook page is going to look exactly the same as your competitors, but your blog doesn’t have to. Through the blog section, you can establish a personality behind the business. You can also set up your blog so that all your posts are published on social media sites automatically. This is an excellent way to get your content shared and to increase visibility. Just be sure that you provide useful and valuable information that others want to read and share.


Start out by posting on a regular schedule. Monitor your traffic to see where it’s coming from. If you are providing interesting content, it won’t be long until you see an increase in traffic, allowing you more opportunity to sell your products or services and pushing your site higher in the search engines.


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