German food advertising


INSIGHT
Published
Jan 4th '20
Share
Facebook

Establishing common rules of conduct on commercial communication on food, particularly for vulnerable groups.

 

In Germany, food advertising adheres to the rules of conduct of the German Advertising Standard Council, a self-regulatory framework for responsible marketing.

 

The German Advertising Standards Council is an institution of the 43 organisations of advertisers, the media, advertising agencies, the advertising professions and research establishments represented by the German Advertising Federation (ZAW).

 

In addition to the German Advertising Standards Council’s rules of conduct, in 2009, the German food sector together with the ZAW established specific common rules of conduct on commercial communication on food for the entire food sector, the media, and retailer and advertising agencies.

 

These comprehensive rules include the use of all communication tools, i.e. traditional advertising as well as sponsorship or advertising in digital media and networks. The focus is in particular on vulnerable groups such as children. For example, commercial communication for foods and beverages must not contain direct demand messages for purchase or consumption addressed to children. Commercial communication for foods and beverages also must not contain messages that incite children to induce their parents, other adults or other children to purchase the advertised product.

 

How can we help!

LS Consultancy are experts in Marketing and Compliance, and work with a range of firms to assist with improving their documents, processes and systems to mitigate any risk.

 

We provide a cost-effective and timely bespoke copy advice and copy development services to make sure all your advertising and campaigns are compliant, clear and suitable for their purpose.

 

Our range of innovative solutions can be tailored to suit your unique requirements, no matter whether you’re currently working from home, or are continuing to go into the office. Our services can be deployed individually or combined to form a broader solution to release your energies and focus on your clients.

 

Contact us today for a chat or send us an email to find out how we can support you in meeting your current and future challenges with confidence.

 

Explore our full range today.

 

Contact us