The European Interactive Digital Advertising Alliance (EDAA) has published its 2020 Activity Report. With 2020 a year of turmoil and upheaval, the online industry forged on. Consumers have spent much more time online, and so data privacy and digital advertising, as all aspects digital, have become of even greater importance.
EDAA’s self-regulatory programme for data-driven advertising, at the core of which lies the AdChoices Icon and the Consumer Choice Platform, has gained traction across the industry with 140 participating companies at the end of 2020, year-on-year improvements in recognition and support, hundreds of billions of AdChoices icons delivered, consumer awareness campaigns in 13 European markets with over 935 million impressions delivered, and an informational site available in 33 markets and 27 different languages with tens of millions of visitors. EDAA will continue to build on this great track record in new and innovative ways harnessing the well-recognised AdChoices icon to give consumers in-context, real time information about how their data was used to serve advertising to them.
As the EDAA now focus on greater transparency and education at the core of their work, they must set the bar high. EDAA is working tirelessly in broadening the scope of the Programme, from OBA to data-driven advertising, which is of course broader to digital advertising and more comprehensive towards our educational goals and intuitive to consumers.
Download the report, here.
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